Hi, I’m Sergio Rodriguez.

I’ve spent the last 20 years shaping stories — frame by frame, beat by beat.

Born and raised in San Francisco, I grew up surrounded by culture, music, and movement — all of which inform the way I edit today. From broadcast to digital to social, I craft narratives that feel human, emotionally grounded, and built to connect.

As Associate Director of Post Production and Lead Editor at Hims & Hers, I lead with both instinct and intention — balancing creative storytelling with the technical precision that great post demands.

Whether it’s a brand anthem, a documentary moment, or a social-first cut that needs to land in seconds, I’m always chasing the same thing: work that resonates.

If you’re looking to collaborate or create something meaningful, let’s connect.

Se habla español.